Swiss performance sportswear brand On has opened a new store on Brompton Road, bringing its innovative approach to movement and design to The Knightsbridge Estate.

Situated at 29 Brompton Road, just moments from Hyde Park, the new store is ideally placed for runners, cyclists and those exploring the park’s popular outdoor routes. The space has been designed to connect with On’s growing London community, with plans for events and in-store experiences that celebrate movement and an active lifestyle.

Customers can explore On’s full range of footwear, apparel and accessories across running, training, outdoor pursuits, tennis and everyday wear. Known for its distinctive design and performance-driven technology, the brand combines Swiss engineering with a focus on comfort, movement and versatility.

Founded in the Swiss Alps in 2010, On has quickly built a global following through its innovative approach to premium sportswear and its mission to ignite the human spirit through movement.

The arrival of On adds to the diverse mix of brands across The Knightsbridge Estate, reflecting the area’s growing focus on lifestyle, wellness and performance.