The Knightsbridge Estate commissioned a large-scale photographic installation to surround a new landmark development project at the northern end of The Estate, located at the intersection of Sloane Street and Brompton Road. The Knights of Knightsbridge was created by internationally-renowned fashion photographer and image-maker Nick Knight.

The billboard unites the worlds of fashion, luxury and art in order to celebrate what is being built behind: seven outstanding flagship retail stores, 66,000 sq ft of state-of-the-art office space, 35 luxury rental apartments and a rooftop restaurant, all behind the retained historic façade.