Insights, News

The Knightsbridge Estate is delighted to announce the opening of Apple’s new flagship store at 17–27 Brompton Road. The iconic brand is the second tenant to open in the 1.5-acre redevelopment at the northern end of The Estate, following Burberry last year, and will benefit from the outstanding amenities and location of the revitalised Estate. With striking interiors by Foster + Partners, customers to the new store are greeted by 12 towering Sicilian Ficus trees, lining the uniquely designed 7-metre floor-to-ceiling windows and entryway. The store’s 200-strong team join the bustling community of Knightsbridge.

The development, designed by Fletcher Priest, transforms an iconic corner of Knightsbridge to deliver a brand new mixed-use scheme behind retained period facades, preserving the unique character of the area. In addition to seven large flagship stores, the development delivers a 67,000 sq. ft. Grade A office building, 33 apartments for the luxury rental market and a roof-top restaurant and ground floor cafe.

 “We are absolutely delighted that Apple has chosen The Knightsbridge Estate for its new flagship store and it is an exciting addition to our thriving community here.” Jonathan Shelton, MD – Real Estate Europe, The Olayan Group