The Spirit of Dubai becomes the first ever ultra-luxury fragrance brand from the U.A.E to reign over London’s prestigious Knightsbridge with its unique international flagship boutique.

The flagship boutique has been designed for a full immersive experience into The Spirit of Dubai. Each of our perfumes pays tribute to the city in its own special way, and the collection takes you on a sensory adventure of Dubai through the alluring scent of perfume. This boutique reflects our unique identity, and is a golden jewel of Knightsbridge.